Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t typically in real time.
This ONLINE MARKETING & DIGITAL ADVERTISING COURSE is packaged and organised by the Online Marketing Group at Abiolian Solutions Enterprise so it is a practical oriented training geared toward showing participants how to use the online media for marketing their services and goods. There will be a tutor lead section, discussion section and also a practical section. Participant are encouraged to come with their laptop and a credit card (Naira MasterCard will be OK) for the practical section. All graduand will benefit from free consultation service from Abiolian Solutions Enterprise.
The courses that are covered in this program include:
Digital Marketing Model, Buyer Personae, Social Media Marketing, Content Marketing, Facebook Retargeting & Marketing, Google Remarketing & AdWords, Twitter Viral Marketing, LinkedIn B2B Marketing, Video Marketing via YouTube Marketing, Monetization of Video Content on YouTube, Content Marketing via Nairaland & Advertising, Email Marketing & Tips for Landing Page Design, Blogging & Content Marketing, Monetization of Blog, Search Engine Optimization, Web Analytics, Case Studies.